By 2015, half of the population of Europe will be affected by eye allergies such as hay fever. This project draws on the research excellence of Aston University’s Academy of Life Sciences and the National Pollen and Aerobiology Unit at Worcester University and characterise ocular allergies and their treatments. The collaboration will improve understanding of what treatments work well in different conditions, develop new treatments and set up the UK’s first Ocular Allergy Centre. Local businesses such as optometrists and pharmacists can develop their businesses through engaging in the project and improving their knowledge and skills. This will lead to improved advice and better treatment for sufferers.